קובץ DESIGN.md · ישראלי

ממשלה

ממשלתי בלי להיות מסורבל. נגישות כברירת מחדל.

בהירמינימליסטיטכנולוגיישראלי

תצוגה חיה

שירותיםעבודותצור קשרלקביעת פגישה
סטודיו לעיצוב בתל אביב

כותרת ראשית שנראית בדיוק כמו המותג שלכם

כך ייראה האתר שלכם כש-Claude בונה אותו לפי קובץ העיצוב הזה: צבעים, גופנים, פינות ומרווחים.

להתחיל עכשיולראות עבודות
1מהירות

משפט קצר שמסביר את היתרון בשפה פשוטה.

2איכות

משפט קצר שמסביר את היתרון בשפה פשוטה.

3שירות

משפט קצר שמסביר את היתרון בשפה פשוטה.

המייל שלכםהרשמהחדש

הצבעים

לחיצה על צבע מעתיקה את הקוד שלו.

טיפוגרפיה

כותרת גדולה
כותרת משנה ברורה
טקסט רץ נוח לקריאה, כמו שהוא ייראה באתר. אותיות, מספרים 1234567890 ו-English.

הגופנים בקובץ: Assistant

איך משתמשים בקובץ, בשלושה צעדים

  1. מעתיקים את הקובץלוחצים על "העתקה" או "הורדה" למטה.
  2. שומרים אותו בתיקייה של האתרבשם DESIGN.md, בתיקייה הראשית של הפרויקט.
  3. מבקשים מ-Claude לבנות לפיולמשל: "תבנה לי דף נחיתה לעסק שלי לפי DESIGN.md". Claude קורא את הקובץ ומשתמש בצבעים, בגופנים וברכיבים שבו.
למי זה מתאים

מתאים לרשויות, עמותות או שירותים ציבוריים שחייבים נגישות מלאה ואמינות ברורה.

הקובץ המלא

DESIGN.md להעתקה.

DESIGN.mdהורדה
---
name: Civic
version: 0.1.2
description: Modern Israeli government, WCAG-strict contrast, generous accessible spacing, deep navy authority.
colors:
  primary: "#003E80"
  surface: "#FFFFFF"
  tertiary: "#0061A8"
  secondary: "#1F2937"
  on-primary: "#FFFFFF"
  on-surface: "#111827"
  on-tertiary: "#FFFFFF"
  on-secondary: "#FFFFFF"
  surface-container: "#F3F4F6"
colors-dark:
  primary: "#5BA0E8"
  surface: "#0A0F1C"
  tertiary: "#76B5E8"
  secondary: "#E5E7EB"
  on-primary: "#0A0F1C"
  on-surface: "#F3F4F6"
  on-tertiary: "#0A0F1C"
  on-secondary: "#0A0F1C"
  surface-container: "#16223A"
typography:
  body-lg:
    fontSize: 18px
    fontFamily: Assistant, sans-serif
    fontWeight: 400
    lineHeight: 1.6
  body-md:
    fontSize: 16px
    fontFamily: Assistant, sans-serif
    fontWeight: 400
    lineHeight: 1.6
  body-sm:
    fontSize: 14px
    fontFamily: Assistant, sans-serif
    fontWeight: 400
    lineHeight: 1.55
  label-sm:
    fontSize: 12px
    fontFamily: Assistant, sans-serif
    fontWeight: 700
    lineHeight: 1.2
    letterSpacing: 0.04em
  headline-lg:
    fontSize: 32px
    fontFamily: Assistant, sans-serif
    fontWeight: 700
    lineHeight: 1.2
  headline-md:
    fontSize: 22px
    fontFamily: Assistant, sans-serif
    fontWeight: 600
    lineHeight: 1.3
  headline-display:
    fontSize: 48px
    fontFamily: Assistant, sans-serif
    fontWeight: 700
    lineHeight: 1.15
    letterSpacing: -0.01em
spacing:
  lg: 28px
  md: 18px
  sm: 10px
  xl: 44px
  xs: 6px
  2xl: 72px
rounded:
  lg: 12px
  md: 8px
  sm: 4px
  none: 0px
components:
  card:
    padding: "{spacing.lg}"
    rounded: "{rounded.md}"
    elevation: 0 1px 2px rgba(0,0,0,0.05)
    textColor: "{colors.on-surface}"
    borderWidth: 1px
    backgroundColor: "{colors.surface-container}"
  input:
    padding: 12px 16px
    rounded: "{rounded.md}"
    textColor: "{colors.on-surface}"
    backgroundColor: "{colors.surface}"
  button-primary:
    padding: 12px 24px
    rounded: "{rounded.md}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    backgroundColor: "{colors.primary}"
  button-primary-hover:
    textColor: "{colors.on-tertiary}"
    backgroundColor: "{colors.tertiary}"
---

## Overview

Civic is what Israeli government should look like in 2026: deep navy authority, neutral greys, strict WCAG AA contrast, generous tap targets, no marketing flourish. Modeled on the post-redesign gov.il aesthetic, calm, accessible, trustworthy, immediately recognizable as state digital service.

Use Civic for citizen-facing services: tax forms, benefits applications, ID renewals, municipal portals. Anywhere the user is performing a transaction with the state.

## Colors

Primary `#003E80` deep gov navy. Tertiary `#0061A8` action blue for hover and links. Surface `#FFFFFF` pure white. Surface-container `#F3F4F6` subtle grey panels for sidebars and helper sections.

Every text-on-surface pair clears WCAG AA (4.5:1 body, 3:1 large) by design. Don't introduce decorative grays below `#1F2937` for body copy.

## Typography

Assistant for everything, Hebrew-first sans designed for the Israeli government context, excellent legibility at body sizes. No display serif. Body sits at 16-18px. Line-height 1.6 so dense form labels don't feel cramped. Display headlines stay restrained at 48px weight 700, Civic doesn't shout.

## Layout

Generous spacing: `lg: 28px`, `xl: 44px`, `2xl: 72px`. Forms get airy field spacing. Buttons have 12/24 padding for accessible touch targets.

## Shapes

Modest 8px radius on cards, buttons, inputs. Soft enough to feel modern, restrained enough to feel official. Never pill-shaped, pill reads as marketing/SaaS, wrong for civic.

## Components

Buttons: navy primary, 8px corners, 12/24 padding. Hover transitions to action-blue. Cards: light grey panels with 1px hairline border and 1px lift shadow. Inputs: white background, 1px hairline border, 8px corners, 12/16 padding. Focus ring is a 2-pixel navy outline with 2-pixel offset.

## Localization

Civic is built Hebrew-first. The token block above ships values that work for both scripts when consumed via a Hebrew-capable font stack; the rules below capture the practical RTL, BiDi, and Hebrew typography decisions that the tokens alone do not encode.

### RTL behavior

- **Text alignment**: default to logical `start` for headlines, body, labels, and lists (right in RTL). Use `center` only for hero subheads and standalone CTA labels. Never hardcode `text-align: left` or `right`.
- **Asymmetric grids mirror**: an "image | text" hero in LTR puts the image on the left; in RTL the image goes on the right (start side). Order via DOM, never via `order` properties; the document order should read naturally in both directions.
- **Button stacks**: primary action goes on the start side (right in RTL); secondary follows toward the end. A "Save | Cancel" pair reads "שמור | ביטול" with שמור on the right.
- **Direction-aware glyphs**: CTA arrows (`←` RTL / `→` LTR), chevrons in disclosure widgets, breadcrumb separators (`›` flips), pagination next/prev, undo/redo, send-message icons. Use `transform: scaleX(-1)` for asymmetric icons or maintain dual SVGs.
- **Drawers and side sheets**: slide in from the start side (right in RTL).
- **Modal close button**: end side (left in RTL), matching Hebrew/Arabic OS convention.
- **Steppers and wizards**: step 1 anchors on the start side (right in RTL); the progress bar fills from start to end (right-to-left).
- **Pagination**: page 1 on the start side; "next" arrow points toward the end (left in RTL).
- **Tables**: first column anchors on the start side. Numeric columns may stay LTR via `<bdi>`-wrapped cells while the table itself flows RTL.
- **Logical CSS only**: `padding-inline-start`, `margin-inline-end`, `inset-inline-start`. Tailwind: `ps-*`, `me-*`, `start-*`. Never `padding-left`, `left:`, `ml-*`.

### Hebrew typography overrides

- **Letter-spacing override**: `headline-display.letterSpacing` is `-0.01em`. Apply this to Latin runs only. For Hebrew display text, override to `0`. Hebrew letterforms have no Latin-style ascenders/descenders, so negative tracking visually crowds them and hurts legibility.
- **font-feature-settings**: keep `kern` and `calt` enabled on every text node. Frank Ruhl Libre's contextual alternates and the kerning table for Heebo/Assistant are needed for proper Hebrew rendering. Never set `font-feature-settings: normal` globally.

### Bidirectional (BiDi) handling

- **Wrap mixed-direction inline content in `<bdi>`**: numerals inside Hebrew flow ("1,200 ₪", "85 מ״ר"), phone numbers ("052-123-4567"), Israeli ID numbers, version strings, file paths, code identifiers. Without `<bdi>` the Unicode BiDi algorithm reorders unpredictably.
- **Code, URLs, and email addresses stay LTR** even inside RTL pages. Wrap with `<bdi>` or apply `direction: ltr` on the containing element. Never let an `@`, `/`, or `.` flip across BiDi boundaries.
- **User-input fields**: apply `unicode-bidi: plaintext` so the typed direction follows the content (a Hebrew name and a Latin URL render correctly in the same input).
- **Code blocks**: `<pre>` and `<code>` always `direction: ltr; text-align: start` even on RTL pages.

### Punctuation

- **Quote marks**: gershayim ״ (U+05F4) for double-quote in Hebrew abbreviations (e.g., צה״ל, ארה״ב). Geresh ׳ (U+05F3) for single-quote and Hebrew apostrophe. Never use ASCII `"` or `'` in Hebrew.
- **Hyphens in compound Hebrew words**: maqaf ־ (U+05BE), not ASCII hyphen. ASCII hyphen is fine inside code spans and Latin-only runs.
- **Em dashes**: never. Use commas, parentheses, periods, or colons instead. This rule is system-wide, not Hebrew-only.
- **Latin runs inside Hebrew**: standard ASCII punctuation works (commas, periods, parens). The mixed-direction display is handled by BiDi.

### Numbers, dates, currency, identifiers

- **Date format (numeric)**: `dd/mm/yyyy` (Israeli convention, not US `mm/dd/yyyy`).
- **Date format (long-form Hebrew)**: `dd ב‎MMMM yyyy` (note the prefix ב for "in", e.g. "12 ביוני 2026"). Hebrew month names: ינואר, פברואר, מרץ, אפריל, מאי, יוני, יולי, אוגוסט, ספטמבר, אוקטובר, נובמבר, דצמבר.
- **Time format**: 24-hour (`14:30`). AM/PM is wrong in Israeli context.
- **Currency**: ₪ (NIS) symbol AFTER the amount with a space: `1,200 ₪`, not `₪1,200`. Use `ש"ח` interchangeably; pick one per surface and stay consistent.
- **Phone numbers**: `0X-XXX-XXXX` for landlines (`03-1234567`), `05X-XXX-XXXX` for mobile (`052-123-4567`). Always wrap in `<bdi>`.
- **Israeli ID (תעודת זהות, ת.ז.)**: 9 digits, displayed LTR-wrapped: `<bdi>123456789</bdi>`. Never break with hyphens or spaces.
- **Week start**: Sunday (יום ראשון), not Monday. Affects calendar pickers, weekly summaries, and day-of-week labels.
- **Hebrew calendar**: surface alongside Gregorian for ceremonial or holiday-aware contexts (Friday Dusk, Mizrach). Format: `ב׳ תשרי תשפ״ז`.

### Accessibility (Hebrew-specific)

- **`<html lang="he" dir="rtl">`**: both attributes required on every Hebrew page. Screen readers use `lang` to pick the Hebrew voice; layout uses `dir` for direction.
- **Inline language switching**: wrap Latin spans inside Hebrew flow with `<span lang="en">` so screen readers switch voices mid-sentence. Especially important for proper nouns and brand names.
- **aria-labels in Hebrew**: author them in Hebrew at build time; never machine-translate at runtime. A button with Hebrew visible text needs a Hebrew `aria-label`, not the English equivalent.
- **Skip links in Hebrew**: "דלג לתוכן הראשי" (skip to main content), "דלג לניווט" (skip to navigation). Position: top-start (top-right in RTL).
- **Focus order matches visual order**: in RTL the visual reading order is right-to-left, so the keyboard tab order should follow the same path.

### Forms

- **Field labels**: top-aligned by default; if inline, label is on the start side (right in RTL).
- **Placeholder alignment**: start-aligned (right in RTL); never center-align placeholders in inputs.
- **Caret position**: appears at the visual end of typed text. Handled automatically by the browser when `dir` is set correctly on the input or its container.
- **Required-field indicator**: asterisk `*` AFTER the label in RTL ("שם מלא *", not "* שם מלא").
- **Error messages**: rendered below the field, start-aligned (right in RTL). Voice: address the user directly and explain how to fix ("הדוא״ל אינו תקין. נסו שוב במבנה name@example.com"), not "Invalid input".
- **Phone, ID, postcode inputs**: set `inputmode="numeric"` and `pattern` for native keyboard; wrap displayed values in `<bdi>`.

### Cultural notes

Government surfaces require formal Hebrew register (לשון רשמית). Avoid colloquialisms like "תיכף נחזור אליכם"; prefer "נחזור אליכם בהקדם". The Israeli ID number (תעודת זהות, ת.ז.) is 9 digits, displayed LTR-wrapped: `<bdi>123456789</bdi>`. Forms must accept both spellings of names (Hebrew + Latin transliteration).

## Examples

Reference snippets in the system's voice. Use these to calibrate brand
tone in headlines, CTAs, and error states; do not copy verbatim into
production surfaces.

### Hero

- **HE**: שירות ממשלתי, פשוט להבין.
- **EN**: A government service, made simple.

### Primary CTA

- **HE**: פתחו את הבקשה
- **EN**: Begin the request

### Error message

- **HE**: נצטרך את מספר תעודת הזהות כדי להמשיך.
- **EN**: We need your ID number to continue.

מקור ורישיון. מערכת העיצוב נכתבה על ידי skills-il (skills-il/design-systems), ברישיון MIT. את התצוגה החיה בניתי מתוך הצבעים והגופנים שבקובץ.